Shaping brighter futures
The YWF needed to durably reduce the incidence of serious youth violence in Westminster.
We helped the YWF deliver true behavioural change, informed by behavioural insight, by creating a bespoke “insight and change” framework. In doing so, we also identified and developed training and upskilling for those directly and indirectly involved in serious youth violence.
We shaped the “Helping Hands Initiative”, a partnership between the YWF, the Metropolitan Police, and BBC Children in Need, to reduce serious youth violence.