We are a behavioural consultancy that helps companies achieve sustainable growth by truly understanding people.

Based in London and operating globally, we are a certified B Corp and MRS accredited. We are spurring the creation of a new kind of consultancy, one that delivers real impact at high speed by blending behavioural science, strategy, and advanced technology.

Since our creation in 2019, over 40 leaders in financial services, technology, automotive, FMCG, and B2Bs have trusted us to work with them.

“Until you make the unconscious conscious, it will direct your life and you will call it fate.” C. G. Jung

The interplay between the conscious and unconscious, or the said and the unsaid, is why people don’t just do what they say they will.

This is where we come in. We uncover this interplay by using our proprietary layered research methodology to provide actionable insights. This enables us to shape our clients’ decision-making to help them achieve sustainable growth.