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  • Our consulting services
  • Our research services
  • Our Work
  • Our Behavioural Insights
  • Contact Us

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The Death Of The Comfort Zone? Unwrapping Psychological Safety In The Workplace

Download our report for a detailed analysis of psychological safety in the workplace and learn how to can navigate this concept.

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Optimising the return on investment 

The challenge 

Paysafe asked us to show how the development and investment of a brand campaign in New Jersey USA, would profitably grow their business, and build a business case for the board. 

The approach 

We combined our modelling approach to accurately forecast how consumers will respond to the product and the brand messaging across all branding and sales activation communications. Consequently we recommended not spending the marketing budget on advertising and, instead, investing in developing distribution partnerships and a B2B lead generation strategy. 

The outcome 

Thanks to our modelling allied with our strategy expertise, Paysafe commissioned five other models. Furthermore, we are currently in discussions about an “always on business planning” modelling approach to support market prioritisation decisions and investment strategies.