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Paysafe asked us to show how the development and investment of a brand campaign in New Jersey USA, would profitably grow their business, and build a business case for the board.
The approach
We combined our modelling approach to accurately forecast how consumers will respond to the product and the brand messaging across all branding and sales activation communications. Consequently we recommended not spending the marketing budget on advertising and, instead, investing in developing distribution partnerships and a B2B lead generation strategy.
The outcome
Thanks to our modelling allied with our strategy expertise, Paysafe commissioned five other models. Furthermore, we are currently in discussions about an “always on business planning” modelling approach to support market prioritisation decisions and investment strategies.
