Driving market share
De’Longhi was struggling to defend its market share, especially for younger consumer groups. De’Longhi was looking to increase its UK market share by understanding consumer behaviour, including nuances across age groups and geographies.
We helped De’Longhi radically change the way it discovered consumer segments. We uncovered consumers’ true – and tangible – motivations by using our proprietary “Tribes” solution. Through the layered research approach underpinning our solution, we enabled De’Longhi to successfully deploy their advertising to trigger purchase consideration across different consumer segments.
We helped De’Longhi achieve a significant step change in the way it understands its own category and consumers, from demographics to behaviours, resulting in a sales increase. Our approach has gained international recognition from De’Longhi overseas offices, who are keen to apply this approach for all European markets.