We use one or two cookies to take care of security and a few non-personal cookies for analytics. If you click ‘Accept’ this will allow us to use Analytics cookies. You have full control over which cookies may be set by clicking ‘Settings’.
Essential cookies enable core functionality. The website cannot function properly and securely without them. They can only be disabled by changing your browser preferences, and then some pieces of website functionality may not be available to you.
Analytical Cookies
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
De’Longhi was struggling to defend its market share, especially for younger consumer groups. De’Longhi was looking to increase its UK market share by understanding consumer behaviour, including nuances across age groups and geographies.
The approach
We helped De’Longhi radically change the way it discovered consumer segments. We uncovered consumers’ true – and tangible – motivations by using our proprietary “Tribes” solution. Through the layered research approach underpinning our solution, we enabled De’Longhi to successfully deploy their advertising to trigger purchase consideration across different consumer segments.
The outcome
We helped De’Longhi achieve a significant step change in the way it understands its own category and consumers, from demographics to behaviours, resulting in a sales increase. Our approach has gained international recognition from De’Longhi overseas offices, who are keen to apply this approach for all European markets.
