Yesterday, 14th September, was a day to be celebrated by independent media agencies who came together to create and launch The Land of Independents.
Prompted by the coronavirus crisis, our media agency group – Total Media, along with 16 fellow independent media agencies joined forces to support each other in these challenging times and created a campaign to celebrate and champion the independent media sector.
The ad campaign was brought to life by Creature and sees ads inspired by classic travel campaigns across OOH, print and digital that all point to The Land of Independents website. The website promotes the benefits of independent media agencies and details all 17 agencies taking part in the initiative, including their accolades and awards.
Click here to read more about our involvement and what our CEO had to say.