{"id":2781,"date":"2020-06-03T15:44:17","date_gmt":"2020-06-03T14:44:17","guid":{"rendered":"https:\/\/behave.co.uk\/the-importance-of-behavioural-science-and-understanding-the-human-psyche-a-look-into-the-ultimatum-game-copy\/"},"modified":"2021-11-25T15:17:08","modified_gmt":"2021-11-25T15:17:08","slug":"a-behavioural-science-understanding-of-consumer-utility-and-costs","status":"publish","type":"post","link":"https:\/\/behave.co.uk\/insights\/a-behavioural-science-understanding-of-consumer-utility-and-costs\/","title":{"rendered":"A behavioural science understanding of \u2018consumer utility\u2019 and \u2018costs\u2019"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n