Deep audience understanding
Although TikTok is one of the fastest grown social media applications in the world with over a billion users, they wanted to accelerate their growth in Europe.
We helped them to understand more about their core 18-34 demographic by looking at 3 audience behaviours; what they talk about, what they read about and what they’re interested in.
We combined these clusters with industry standard panel data; using demographic information, behavioural data and interests to generate scalable audiences built around real human behaviour.
This deep understanding enabled us to develop an audience-first content approach and estimate the media investment needed for the main European audience opportunities.