Host, Pedro Martins chats to Alex Maguire from Unruly and Graham Page from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman’s ‘peak-end rule’ can positively work in advertising”.
They discuss how you can practically apply behavioural science to ensure your brands video ad is the one that is remembered and for the right reasons.