45% of consumer decisions are made as a result of habits.
It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones.
Listen to our live webinar recording where our head of behavioural planning & strategy, Will Hanmer-Lloyd discusses the importance of forming habits in consumer behaviour. Focusing on 5 core strategies to help steer people to build new habits, Will delves into how brands can use these to their advantage, including the idea of piggybacking, creating cues and rewards, keeping rewards variable, making the behaviour as easy as possible and tapping into life events.