Strategy & Comms Planning

The media landscape is loud and crowded, making it difficult for brands to reach and connect with their audiences in meaningful ways. Simply achieving reach and visibility is no longer enough, and demographics alone offer little meaningful insight into what drives decision-making.

As humans, we’re shaped by countless influences we’re not always aware of. Unlocking and understanding these hidden factors can be the key to transforming simple reach into genuine, meaningful engagement.

That’s why we developed our Behavioural Strategy & Comms Planning solution. Combining expertise in media, behavioural science, and influence, we uncover the real human insights driving your audience’s decisions and align media and creative strategies with those behaviours—helping brands influence more effectively and achieve precise, measurable growth.

Our Behavioural Strategy & Comms Planning delivers value through four key areas:

1. Identifying growth opportunities: Working with you, we dig deep into your business and market to identify the best paths for growth, aligning media strategy with real, long-term business goals.

2. Understanding real influences on behaviour: Using behavioural science, we uncover the deeper human insights that shape consumer behaviour. We go beyond surface data to reveal the psychological, social, and emotional drivers behind decisions to build strategies that truly influence choice.

3. Media Solutions built around behaviours: Our media strategies are all about influencing the key behaviours that drive your business outcomes. With a personalised plan that pinpoints the perfect touchpoints, timings, and messages, we help your audience connect with your messaging in a more resonant way.

4. Investment recommendations: We offer clear, actionable recommendations on where to invest in media, prioritising the platforms and formats that yield the best results. By focusing on behaviour instead of just broad targeting, we help you maximise your budget for smarter, more effective growth.

Say goodbye to wasted spend and missed messaging. With Behavioural Comms Planning, you’ll gain a clear understanding of what truly motivates your audience, enabling you to influence the behaviours that matter most for your business.

After all, strategies without a human touch often miss the mark. That’s why our scientists, researchers, communicators, and strategists combine their expertise to create actionable plans that genuinely connect with your audience—at the right time, in the right place, and with the right message.