Why we have it?

Business modelling helps marketing teams conquer the challenges of media planning and pricing to deliver smarter strategies

Planning a marketing strategy takes careful consideration of key aspects such as budget allocation, target audience identification, and evaluating the potential impact of price increases.

Our business modelling solution helps tackle these areas by showing how different strategies affect brand and business performance. By comparing various spending scenarios, it offers insights into how companies can reach their growth goals based on their current or future targets.

How it works

Tailored modelling solutions specifically suited to the unique characteristics and needs of client businesses.

Business modelling integrates various data sources to create a tailored model that forecasts the impact of price changes and media spending across channels on key brand and business metrics.

We start with detailed data collection which relies on the quality and quantity of available information from our clients. Then, we develop targeted pricing and propensity models, ensuring a comprehensive solution that covers all the bases and more.

Each model is custom-built and calibrated to meet the client’s unique requirements, after which we review in detail to ensure the logic and outputs align with their expectations. This approach guarantees full transparency throughout the modelling process.

What this means for you

Shaping strategic, high-impact marketing plans that rally stakeholders and drive results.

By helping key decision-makers understand how media and pricing strategies impact brand and business performance, our solution empowers leaders to select the most effective strategies, set clear targets, and justify spending to stakeholders.

Our methodology can also reveal how existing business characteristics beyond marketing—such as product distribution, funnel conversion rates, and pricing—affect media effectiveness, enabling companies to implement broader optimisations.

Paysafe | Chirag Patel, CEO

“Many people talk about being data-led, but the work Behave actually does, is!”

Human behaviour made clear