Intention gap

We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?

Listen to our recorded webinar with The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers, including explaining how you can:

• Identify your customers
• Establish the right moment to target your customers
• Communicate effectively with your customers
• Test the reaction: Ensuring your message is working
• Measure the campaign: Choose the right metrics to measure behaviour change

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Listen on Spotify or Apple Podcasts now