Our Insights

5 consumer trends that will shape 2022

Are we there yet? The journey of consumer spending habits is not over

Laughing all the way to the bank: Three ways humour helps brands sell

Behave announces new Head of Behavioural Research and Insight

Three ways to convince rejecters of the value of your offer

How brands can help turn the public’s sustainable intentions into action

At a loss with pricing? Try applying behavioural science

How brands can capitalise on new consumer habits post-lockdown

Habits are the key to driving sustainable behaviour

Convince consumers your product tastes good before you tell them it’s healthy

Bridging the gap between what people say and what they do p2

Ethical nudging in the wake of the battle for digital privacy

Bridging the gap between what people say and what they do part 1

Carpe diem: the consumer in flux

Making your copy more concrete will boost ad recall

Delay June 21st? Government will have to be creative to enforce restrictions further

Books that get the brain buzzing

Consumers think better of a product when they see the work that goes in

Brand perception: the importance of consumer trust

The psychological consequences of a ‘tier’ system approach to tackling coronavirus

Marketers should think more about handbrakes than accelerators

Who wins the US presidential election could be decided by behavioural science

Using behavioural science can boost productivity and liberate our creative sides

The Land of Independents

Making remote working work

Four lessons for communicating with anxious customers

The impact of mood on shopping behaviour

Three steps to creating consumer habits

Fighting the Zoom fatigue

The power of social proof is that thousands of people can’t be wrong

Three ways behavioural science can encourage physical shopping

How behavioural science can help enforce social distancing

A behavioural science understanding of ‘consumer utility’ and ‘costs’

Brands that treat customers unfairly during the coronavirus crisis will be punished

Understanding panic buying through behavioural science

Behave COVID-19 Update

The importance of behavioural science and understanding the human psyche: A look into the ‘Ultimatum Game’

Targeting the thoughtful, to the last minute shoppers on Valentine’s Day

How using behavioural insights improves website design

How can we predict ad effectiveness with biometrics?

Personality and purchase behaviour

How behavioural insights can encourage people to save water

Influencers of perception and perception change
