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Perception

perception is the awareness of something, it is a physiological process through which everything is interpreted and understood. the way that people perceive things defines their character and attitude.
implicit reaction

The ability to see people's unconscious feelings towards a brand or topic

brand visibility

The brand situation based on an aggregation of multiple research sources

people's feelings

The emotions and strength of feeling in conversations about your brand

people's opinions

People’s conscious thoughts on your brand and topics

people's experience

Behavioural observations on specific tasks

behavioural nudges

The implications for your brand from thousands of articles, reports and books from the world of behavioural science

cognitive attraction

Measuring how people react to brand stimulus with biometrics