perception is the awareness of something, it is a physiological process through which everything is interpreted and understood. the way that people perceive things defines their character and attitude.
The ability to see people's unconscious feelings towards a brand or topic
The brand situation based on an aggregation of multiple research sources
The emotions and strength of feeling in conversations about your brand
People’s conscious thoughts on your brand and topics
Behavioural observations on specific tasks
The implications for your brand from thousands of articles, reports and books from the world of behavioural science
Measuring how people react to brand stimulus with biometrics