Concepting
this is our way of understanding what influences people's reaction to messaging and content. we use a mixture of psychology, biometrics and implicit association to analyse behaviours and real responses.
personalities
The personality types that are most relevant to your brand
behavioural nudges
The implications for your brand from thousands of articles, reports and books from the world of behavioural science
creative attention
Understanding people's physiological engagement with the creative messaging
cognitive attraction
Measuring how people react to creative messages with biometrics
visual attention
What customers are likely to see, and what they are likely to miss.
implicit reaction
The ability to see people's unconscious feelings towards a brand or topic