why you need to start thinking beyond demographics and think ‘people’ instead. we identify the people that impact you and what matters to them.
understanding what really connects people and how to influence them.
Understanding the emotions and strength of feeling in conversations about your brand
People's conscious thoughts on your brand and topics
the personality types that are most relevant to your brand
observing people’s purchase journeys to unearth how they behave.
identify who influences your audience and what they’re doing