we drive growth by understanding target customers as real people

We are behavioural planning consultants that specialise in accelerating companies ambitions by understanding people and influencing behaviours at pace. Through our specialist knowledge and tools designed to understand your business & your consumers, we significantly reduce failure rates and increase potential return.

From identifying key growth audiences to ensuring your brand resonates with your target audience, we deliver a range of services tailored to scale your business growth at any point in your journey. With a heritage that goes back 40 years, we have helped launch fast growth technology brands, such as Amazon, TikTok & Slack, to scale up forward thinking products like Nakd Bars, Maximuscle & No. 3 Gin.

 

brands we have helped launch and grow

TikTok

Unbelievable now, but TikTok was relatively unknown in Europe and had reached a plateau. TikTok needed to accelerate its growth. Having encouraged them to stop spending on advertising, we identified the need to appeal to a larger demographic. We ran mass scale sentiment analysis to uncover key areas of interest and influence that resonated with this audience to successfully focus its investment and transform perceptions to make TikTok the social phenomenon it is today.

TikTok

BritBox

Wanting to launch into a highly competitive UK market, amongst the likes of Netflix, Amazon Prime & Disney+, and with significantly less marketing investment, our behavioural insights found a unique audience to target which led BritBox to smashing their growth objectives and consequently we have helped them launch in multiple markets across Europe, the US and Australasia. 

 

Slack

Facing increased competition from tech giants including Google, Facebook & Microsoft, Slack were in a race against time to establish themselves in Europe. Identifying that Slack users are not defined by simple demographics, instead we uncovered a new audience based on a distinct and unifying personality profile which was successfully targeted through media to scale their business and prove itself as a leading business communication platform.

 

Paysafe

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No.3 Gin

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